Responsive Websites

Covering Worcestershire, Herefordshire and the West Midlands

 

Why your website should be mobile phone friendly

The good news is the 90% of websites are not yet optimised for mobile devices so the potential to get ahead of your competitors is significant.

 

The following data collated for the purpose of this article demonstrates the point;

Local mobile searchers have a higher purchase intent & take action sooner

  • 61 % call
  • 59% visit
  • 36% make in-store purchase
    Source: The Mobile Movement: Understanding Smartphone Users " Google/Ipsos OTX, 2010
  • 70% of mobile searchers take action within one hour
  • 90% within 24 hours
    Source: Mobile Marketer, 2012

 

The Year of The Mobile has finally arrived

  • Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014
    Source: Nucleus Research via SourceCon
  • Smartphones are used equally if not more in the home vs. outside
    Source: 2013 US Mobile Path-to-Purchase Study
  • 58% of affluent consumers use smartphones while watching TV
    Source: Ipsos MediaCT
  • Mobile searches will surpass desktop searches by 2015
    Source: BIA/Kelsey, 2012
  • 46% of adults do not consult their PC as part of the pre-purchase research, relying exclusively on their smartphones or tablets
    Source: 2013 US Mobile Path-to-Purchase Study
  • 33% use their smartphones and tablets throughout the entire purchase process
    Source: 2013 US Mobile Path-to-Purchase Study

 

How Consumers Feel about Mobile

  • 38% are more likely to contact a local business that has a mobile site
  • 57% say they won't recommend a business with a poorly-designed mobile site
  • 61% will leave a non-mobile site for a competitor's mobile friendly site
    Source: Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile & Local Search

 

Some compelling reasons to make sure you are planning to change your website over to a responsive design & functionality very soon.

 

Contact us if you don't currently work with a professional web developer and would like more information.

Example website

A high street independent opticians website in Worcester. The website has been designed & built to display well on smart phones and other mobile devices.

www.opticiansworcester.co.uk
Example Responsive Website Specs Express Opticians Worcester

Need more reasons...check out what Google has to say here >>

 

Contact us if you don't currently work with a professional web developer and would like more information.

 

Call 01905 412664